Hi, I'm Aaron
Growth-focused product designer with a track record of moving conversion, revenue, and engagement through systematic experimentation. Here's the work.
Recent Projects
01
Jan 17, 2026
Personal Project
Hierarch
Project management designed around how designers actually work
Every PM tool I've used was built for engineers. Hierarch is the one I built for designers. Design phases instead of sprint statuses, real-time Linear/Figma/Jira integrations, and a 13-section design system. Designed and developed end to end with Claude Code.
02
Jan 9, 2026
Constant Contact
Prompt-to-Email
Reduced email creation from 25 minutes to under 4 and became the primary entry point for 38% of new campaigns
Users wanted templates that reflected their business. I originated the concept, worked with engineering and the AI team on model training using high-performing emails as signal, and repositioned the AI generator as a search field after research showed our core demographic responded better to that framing. Usage increased significantly after the reframe.
How I use AI in my work.
AI is integrated into every phase of how I work: analysis, ideation, building, and staying organized.
Prototyping in production
I work directly in the production codebase. Clone the repo, override assets locally, and use Claude Code to make design changes in real code. Engineers get a reviewable branch with no translation layer between design and implementation.
Data analysis
I connect directly to Snowflake to query user behavior data, explore funnels, and validate hypotheses before committing to a direction. Design decisions grounded in actual usage patterns.
Snowflake
CursorDesign ideation
AI accelerates my ideation cycle. I move from rough exploration to high-fidelity concepts faster by working across Cursor and Figma Make, keeping iteration speed high without sacrificing craft.
Organization
I build personal dashboards that pull real-time data from Jira and Linear, giving me visibility across workstreams without context switching. Tasks, progress, and priorities in one place.
JiraCursor03
Dec 22, 2025
Constant Contact
Mobile Web Experience
10.6% lift in email sends and an estimated $861K in annual revenue
Mobile web had significant ad traffic and zero activation infrastructure. I designed a gamified onboarding path from scratch, and our growth team A/B tested it across 25K+ users. Sends went up, funnel engagement improved, and converters chose higher-value plans.
04
Dec 19, 2025
Constant Contact
Mobile Email Editor
8.2% lift in trial-to-paid conversion by replacing a workaround with a real editor
Mobile web had no email editor. The existing workaround inflated send metrics without building real user confidence. I designed and shipped a full editor in two weeks with our engineering team. Users sent fewer emails but converted at a meaningfully higher rate. Patent pending.
05
Dec 16, 2025
Constant Contact
Contacts Upload Experience
3.0% lift in trial-to-paid conversion and $215K in estimated annual revenue
The contact upload flow had a false completion signal that silently killed conversions. I redesigned the upload, mapping, and consent steps without touching the underlying architecture. The results showed the clearest causal chain of all three experiments: better uploads led to more sends, which led to more conversions.
06
May 12, 2025
Constant Contact
Social Management
144% increase in post completion and 81% growth in feature adoption
Mobile social posting had a retention problem disguised as an activation problem. I partnered with product, engineering, and UXR to restructure account management, add cross-platform content adaptation, and introduce contextual prompts. Rolled out to 100% within two weeks.
07
Nov 24, 2021
Constant Contact
Brand Kit
3.3x higher trial-to-paid conversion across 124K+ accounts
Trial users were spending too long assembling brand elements before their first send. I designed a system that extracts brand identity from a URL and applies it across templates automatically. Worked closely with engineering on the extraction logic and color mapping. Over 124K accounts have used it.
Things I build for myself.
Tools and apps I've built to solve my own problems. All shipped with AI.
Mission Control
A live ops dashboard that aggregates my Claude Code session history, installed skills, and connected MCP servers. Built entirely with Claude Code as both the product and the process.
DeskFit
A desk-friendly fitness app for daily mobility, strength, and hydration habits. Built for people who spend most of their day sitting.
