Shifted prompt-to-email from a blank prompt to a search-like interface, reducing cognitive load.

Model learned which emails perform well, not just what they look like. Generated content optimized for engagement from the start.

Pre-configured content bundles for restaurants, retail, nonprofits, and fitness that gave the AI richer generation context.

Grounding AI caption generation in a visual anchor dramatically improved output quality across platforms.

Phase 2 introduced AI that produces tailored social copy for each network from a single user prompt.

Conversational chatbot, AI-driven goals, audience segmentation, and brand asset auto-application.

Figma Make for layout generation and Cursor for interaction prototyping compressed exploration from weeks to days.

LLM upgrade achieved 94% accuracy on handwritten cards and 99.9% on printed text. Expanded to any physical document.

Novel interaction model where tapping a content block expands it into full-screen, touch-optimized editing.

Level-based progression on mobile web guiding new users from contacts through first campaign send.

Intent-driven onboarding across iOS iPhone and iPad with three authentication entry points.

Campaign performance analytics on mobile for the first time, with progressive disclosure for data density.

First native social posting across iOS iPhone, iOS iPad, Android phone, and Android tablet simultaneously.

File upload auto-mapping and LLM-powered business card scanner on the mobile app.

First native in-app subscription on iOS with StoreKit integration and RevenueCat configuration.

Card-based field mapping for mobile, rethinking desktop table density for touch screens.

Led design in a growth pod reporting to the Chief Growth Officer. Three experiments, +$1.1M combined impact.

Dead mobile web surface rebuilt from scratch with gamified progression. +$861K annual revenue.

Green checkmark made users think upload was complete. Fixing this invisible exit point drove +3.0% T2P conversion.

Full monetization surface with dark paywall treatment. +22% free-to-paid conversion before deprioritization.

Identified architecture problem silently hurting activation. Designed system-level fix over UI nudge.

Users who completed BrandKit setup were 68.7% more likely to convert to a paid plan.

Conversion was flat, but converters chose higher-tier plans at a 6.7% higher rate. Reframed how the pod evaluated success.

Verified email, physical address, 2+ contacts, 2+ emails sent. Users who hit that bar convert at dramatically higher rates.

Three simultaneous A/B tests validated through Statsig. Combined estimated annual revenue: +$1.1M.

14,523 users. +2.1% T2P conversion, +2x activation-to-send lift. Patent pending.

Email sends dropped -19.2%, proving Express Send was inflating counts through low-commitment interactions.

25,469 users. Email sends +10.6%, email verification +4.8%, ELTV per converter +6.7%.

4,462 users. The clearest cause-and-effect chain: better upload, more sends, more conversions. +$215K.

File upload experiment faced stat-sig challenges due to low mobile sample volume.

Single largest metric improvement across all three experiments. Email verification surged +4.8%.

Aaron queried Snowflake directly to determine which activation steps most predicted retention and conversion.

12-hour days for three months across engineering, product, content design, deliverability, and legal.

Content design partnership critical for translating DNS concepts into language accessible to SMB users.

Jointly designed loading state architecture with engineering to mask OAuth redirect latency.

Aaron worked hands-on with RevenueCat, configuring the subscription management layer and testing StoreKit integration directly.

Championed system-level solution over UI nudge by presenting activation data on silently blocked users.

Every shipped feature had a clear hypothesis, instrumented metrics, and a defined call window.

Presented component-level specs, toast variants, and edge cases so engineering could flag risks early.

Vision prototype secured buy-in and influenced three quarters of roadmap.

Benchmarked against Klarna, Headspace, Rakuten, Future, Shopify, Revolut, Mindvalley, and Expedia.

Two rounds of UXR prototypes with distinct interaction models. Concept survived 18-month deprioritization.

Benchmarked Apple Fitness, Oura, Peloton, Pinterest, Instagram, and Google analytics for mobile data patterns.

Early testing showed users struggled with blank prompts. Redesigned from generation to selection and customization.

Four rounds of UXR prototype iteration with competitive analysis across Headspace, Airbnb, and Macy's.

Honest assessment: single-compose model across Facebook, Instagram, and LinkedIn produced mediocre results on every platform.

Desktop editors rely on precise cursor placement, drag-and-drop, and hover states that do not translate to touch.

Built token-based design systems and Figma component libraries bridging design and production code.

Reusable UI components and templates that reduced design debt and established quality standards through the acquisition.

Sole designer, two months. Website scraping for brand assets with manual override layer. 107M assets, 400K users.

Extracted colors mapped to template roles (primary, secondary, background, accent) with manual override layer.

Brand-data ingestion reduced setup time and improved activation for new marketing automation accounts.

Three simultaneous PLG experiments generated +$1.1M estimated annual revenue impact.

Gamified mWeb activation. Net revenue per exposed user: +$6.64.

Contacts upload redesign. Better upload, more sends, more conversions.

The mobile web email editor interaction model is currently in the process of being patented.

AI reduced average email creation time from 25 minutes to under 4 minutes. 38% primary entry point.

Tiered paywall drove +22% conversion and -15% churn among Lite-tier users before deprioritization.

Intent-based onboarding. Users 2.4x more likely to send first campaign within 7 days.

Mobile reporting hit 45% adoption first month with +3.2 minutes session duration.

Protected 60-70% of 460,000+ users from deliverability failures. Recognized as best industry solution.

107M assets, 400K users. BrandKit users 68.7% more likely to convert to paid.