System suggests an optimal tier based on sending volume, contact list size, and feature usage patterns.

Intent signals feed into the AI recommendation engine to personalize templates, campaigns, and feature discovery.

Users take an existing email campaign and use AI to generate a condensed social media post.

Designed the full generative AI interaction model: prompt input, progressive reveal, and trust-building feedback.

Users describe their email intent and receive AI-generated template options in the picker.

Conversational chatbot, AI-driven goals, audience segmentation, and auto-applied brand assets.

Adapted the desktop AI generation flow for mobile web constraints: smaller viewport, touch input, slower network.

First native social posting across iOS iPhone, iOS iPad, Android phone, and Android tablet simultaneously.

Ground-up reimagining of the mobile email editing experience with block-based editing paradigms.

Personalized onboarding with form-factor-specific designs for both iPhone and iPad.

Brought campaign performance analytics to the mobile app for the first time.

Rapid growth experiments on the mobile web email editor: expandable sections, drag reorder, scheduling.

iPad split-view adaptation with TipKit integration and iOS 26 visual updates.

Five feature areas in one sprint: AI prompt-to-email, upgrade CTAs, Shopify, email duplication, navigation.

Full monetization surface: Freemium, Lite, Standard, Premium tiers with contextual upgrade prompts.

Level-based progression guiding new users through contacts, email, social, and first send.

Conversion prompts for trial and expired-trial users at moments of demonstrated engagement.

Solved for users hitting mobile paywall limits who needed to transition to desktop billing.

Complete new user journey from first login through first campaign send across all surfaces.

Led design in growth pod reporting to Chief Growth Officer. Three experiments, +$1.1M impact.

A/B test across 14,523 users proved quality editor doubled activation-to-send. Patent pending.

Gamified activation lifted sends 10.6%. Converters chose higher-value plans, +6.7% ELTV.

Clearest cause-and-effect: better upload → more sends → more conversions. +$215K annual.

Three simultaneous A/B tests generated +$1.1M estimated annual revenue impact.

Pushed back on misleading send numbers. Express Send was inflating counts through low-commitment interactions.

Identified invisible exit: green checkmark made users think upload was complete. Fixed it, +3% T2P.

Presented component-level specs, toast variants, and edge cases so engineering could flag risks early.

Four rounds of prototype-based user research, iterating design based on direct feedback each round.

Initiative requiring coordination across contacts, campaign builder, dashboard, and reporting teams.

Five distinct feature areas in a single sprint, each with different engineering teams and product owners.

Prototype as alignment artifact across design, product, and engineering leadership.

Fully annotated specs that engineering could implement without additional design clarification.

Cursor + MCP servers (Figma, Snowflake), GitHub-aligned React, production-ready code output.

Designs against React implementations. Produces largely production-ready code to close the dev loop.

Market research across Klarna, Headway, Rakuten, Future, Shopify, Revolut, Mindvalley, and Expedia.

Competitor analysis of Apple Fitness, Oura, Peloton, Pinterest, Instagram, and Google analytics.

Competitive analysis across Headspace, Airbnb, and Macy's account experiences.

Two rounds of UXR prototypes with distinct interaction models for mobile-native editing.

Comprehensive audit of the existing contacts experience via annotated screenshot walkthrough.

Led brand-to-digital transformations for early-stage startups with scalable design systems.

Built token-based design systems and Figma libraries bridging design and production code.

Brand-data ingestion reduced setup time and improved activation for new accounts.

Evolved mobile design systems to accelerate high-impact releases across growth experiments.

Component-driven system with palette controls, BrandKit dialogs, and template preview components.

Tiered paywall drove 22% increase in free-to-paid conversion within the first quarter.

Newton 3.0 increased mobile email editor engagement by 60%.

Social posting reached 34% of active mobile users within two months of launch.

AI reduced average email creation time from 25 minutes to under 4 minutes.

Contacts redesign reduced average time to add a first contact by 40%.

Gamified activation drove 29% improvement in 7-day activation for new mWeb users.

Unified activation flow increased new-user-to-first-send conversion by 26%.

Streamlined mobile creation drove 69% increase in first email sends with neutral monetization impact.

Mobile web email editor system is currently in the process of being patented by the company.

Single largest metric improvement across all three experiments: email verification +4.8%.