Hey, I'm Aaron
I'm a designer leading activation growth experiments at Constant Contact. Here are some noteworthy projects.
Recent Projects
01
Jan 9, 2026
Constant Contact
Schedule Page
Experiment runningInitial results show 24% lift in send completion, improving activation
By lowering cognitive overhead and improving send flow, early results from this experiment are showing an improvement in trial user sends, improving heavy drop off rate.
02
Dec 22, 2025
Constant Contact
Mobile Web Experience
+10.6% lift in email sends and +$861K est. annual revenue impact
Built a gamified activation path for mobile web from scratch. A/B tested across 25K+ users, driving higher sends, stronger funnel engagement, and higher-value conversions.
How I use AI in my work.
Data analysis, design ideation, organization, and building. AI is part of every phase.
Prototyping in production
I clone the live production repo, use asset override URLs to point the running app at local files, then use Claude Code to make design changes directly in the codebase. The output is a branch developers can review and ship with no design translation layer.
Data analysis
I connect Cursor to Snowflake through an API to explore, query, and understand user behavior data, making design decisions based on raw usage patterns.
Snowflake
CursorDesign ideation
I use AI to rapidly ideate and iterate on design concepts, from early exploration through high-fidelity refinement, across Cursor and Figma Make.
Organization
I connect to Jira and build personal dashboards that surface real-time project data, helping me create tasks, track progress, and stay organized across workstreams.
JiraCursor03
Dec 19, 2025
Constant Contact
Mobile Email Editor
+2.1% T2P conversion with fewer sends, indicating a more efficient path to payment
Built a full mobile web email editor that improved conversion quality. Users sent fewer emails but converted at a higher rate, suggesting the editor replaced confusion-driven sends with intentional ones.
04
Dec 16, 2025
Constant Contact
Contacts Upload Experience
+3.0% T2P conversion and +$215K est. annual revenue from better contact uploads
Simplified upload, mapping, and consent flows to eliminate false completion signals. Deeper contact imports cascaded into more sends and more conversions, the most balanced result of all three experiments.
05
May 12, 2025
Constant Contact
Social Management
+140% increase in post completion and +81% increase in feature adoption
Reduced friction in cross-posting by unifying account selection, clarifying posting states, and guiding users on what to publish.
06
Nov 24, 2021
Constant Contact
Brand Kit
21% lift in trial user activation + conversions
Replaced manual brand configuration with a guided, automated system that maps logos and colors intelligently, reducing setup friction.
Things I build for myself.
AI-powered tools I made to streamline my own daily work.
Mission Control
A live ops dashboard that aggregates Claude Code session history, installed skills, and connected MCP servers into a single view. Built entirely with Claude Code to track everything I build with Claude Code.
Pro UX Kit
A practical toolkit of high-leverage UX frameworks, templates, and prompts designed to help product designers think sharper and move faster.
DeskFit
A simple, desk-friendly fitness app that builds daily mobility, strength, and hydration habits for people who sit most of the day.
Flowki
A focused, lightweight task system designed to help individuals plan clearly, execute consistently, and ship daily without complexity.