Innovative design & prototyping

Hi I'm Aaron Cougle, a product designer advancing the mobile experience at Constant Contact.

Try the RockPass prototype

This closed-loop prototype is rule-free—click anywhere! It's designed to help stakeholders explore and experience the prototype unassisted. Enjoy!

You can type - When prompted, you can use your keyboard to type in this prototype.
Explore without confusion - my prototypes leverage industry knowledge of UX in product design.
Fullscreen for a better experience - Use the fullscreen control in the top right of the prototype window after you press play.

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Work experience

Mobile editor experience

Users found the existing mobile email editor difficult to navigate and use, leading to low adoption as a primary tool.

Brand Kit

Users were struggling to maintain brand consistency across marketing channels, leading to lower engagement

Email hub page

The email hub page's cluttered layout and poor structure led to user frustration and inefficiency in managing and creating email campaigns.

Trialer schedule page

Trial users were frequently abandoning the email sending process at the schedule page, which was a key step in converting them to paid users

Template picker improvements

Users found the initial template picker difficult to navigate with an overwhelming number of templates, and lack of effective filtering or sorting options.

Cross Platform Editor

Constant contact users struggleed with understanding the structure and usability of the email editor

Brand onboarding

User attrition during the onboarding process was high, data showed it was caused by a lack of brand integration early in the user journey.

Account page redesign

Updated and reorganized the account page for better IA and discoverability, improving enterprise users experience in lieu of upcoming feature add.

Life of the Account

Improved upon lead-level feature and carried over to entire account, giving enterprise users more insight.

Sharpspring side navigation

Created a feature showcase by way of side navigation to give users clarity on the full scale of features offered.

Rock climbing multi-pass

RockPass is designed to make managing multi-gym memberships as easy and free of the hefty price tag.

TeeStack

Designed a new mobile app to enhance the golfing experience with a modern, user-friendly interface.

Website for dental agency

Increased traffic and client inquiries through user-friendly website for doctor focused marketing agency