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Trialer schedule page
As the Lead UX Designer, I led the redesign effort, focusing on improving the user experience by organizing the page layout and enhancing usability. I collaborated with a team that included 3 developers, a product manager, a content writer, and a UX researcher.
The redesign resulted in a 23% increase to in-product conversions, with users finding the new layout more intuitive and experiencing fewer issues completing the required steps. This also resulted in an 18% drop is attrition from the page overall.
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Data analysis showed that users who completed the email sending process during their trial were 80% more likely to convert to paid users. However, a large number of trial users were dropping off at the schedule page, indicating that this step was a major barrier to activation.
The redesigned schedule page led to a significant improvement in user experience, with a 23% increase in conversions. Users reported less confusion and found it easier to understand the steps required before sending an email. The clearer hierarchy, better grouping of tasks, and improved error state communication were key factors in this success.
This project highlighted the importance of reducing friction in critical user flows, especially for new users. The experience underscored the value of clear hierarchy, intuitive design, and effective communication in improving user experience and driving conversions. Collaboration with a cross-functional team was essential to achieving these outcomes.
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