RockPass is a versatile app designed to make managing multi-gym memberships easy, enhancing access to various climbing gyms without the hefty price tag

My role

Led the design process, including user research, wireframes, and high-fidelity prototypes.

Results

Led the design process, including user research, wireframes, and high-fidelity prototypes.

The problem

Indoor rock climbing is an expensive hobby, and keeping climbers engaged with new routes is challenging for gyms. Climbers often desire variety and seek out multiple gyms, which increases their costs significantly. How can we make it possible for climbers to access a wider range of gyms without substantially increasing their expenses?

Outcome + Impact

  • To address this interdependency, we will launch targeted outreach programs tailored to the specific benefits for each group. For gym owners, we will highlight how their participation can increase visibility, sell more products and attract more members. For users, we will emphasize the diversity and convenience of accessing multiple gyms, circuit competitions and discounts. We will also introduce incentives like trial periods and referral rewards to encourage simultaneous sign-ups, ensuring balanced growth between both user bases.
  • We will launch with a basic version of the app to a small base of users, to quickly gather feedback. By closely monitoring how early adopters use the app and what they request most, we will be able to iteratively refine and expand the features based on real user data and insights, ensuring that the enhancements we make will be directly aligned with user preferences and requirements.
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Prototype

Challenge

Gym owner adoption and user adoption will be contingent on one another, creating a reciprocal dependency where the engagement of one group relies on the participation of the other.

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Research

To inform the design of RockPass, I utilized surveys, interviews, usability testing, and competitive analysis. The research revealed the need for a unified membership solution and led to key design decisions such as an intuitive dashboard, gym-specific features, and a robust recommendation system. The final design enhanced user convenience, variety, and community engagement.

Surveys: I distributed surveys to a diverse group of climbers across various demographics to understand their needs, preferences, and pain points. The results showed that 78% of climbers found managing multiple memberships cumbersome, and 85% were interested in a unified membership solution.

Interviews: I conducted in-depth interviews with 15 frequent climbers to gather qualitative insights. These interviews revealed that climbers value flexibility and variety in their climbing experiences, with many expressing frustration over the lack of seamless integration between different gym memberships.

Usability Testing: I created a prototype of the RockPass platform and conducted usability tests with 10 participants. The feedback indicated that users found the interface intuitive and appreciated features like the centralized membership management and easy access to diverse climbing options. Participants suggested improvements such as adding a feature to track gym visits and offering personalized recommendations based on climbing history.

Competitive Analysis: I also analyzed existing solutions in the market, identifying gaps and opportunities for RockPass. This analysis highlighted that while some platforms offered multi-gym access, none provided a comprehensive, user-friendly solution that integrated seamlessly with various gyms.

Results: The research informed several key design decisions, including the development of an intuitive dashboard, the integration of gym-specific features, and the implementation of a robust recommendation system. As a result, the final design not only met the users' needs for convenience and variety but also fostered a stronger sense of community among climbers.

Challenge: Scaling contingency

Gym owner adoption and user adoption will be contingent on one another, creating a reciprocal dependency where the engagement of one group relies on the participation of the other.

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Design

The entire design process of RockPass was centered around understanding the needs, pain points, and goals of climbers and gym owners. Through user research interviews, and continuous user feedback, the app's design and features were tailored to address these user needs and provide an optimal user experience.

Testing

Used Figma throughout the process. The design featured a simple and efficient onboarding process that prioritized user convenience. The first screen presented clear options to log in or sign up, ensuring a frictionless entry. Users were then prompted to enter their zip code, allowing the app to tailor gym options to their location. The final screen presented a curated list or a visually engaging map view for selecting gyms.