Back
Helping 20 million climbers access the best of indoor climbing gyms
Back
other
Climbers needed a more cost-effective and convenient way to manage multiple gym memberships, but existing solutions were cumbersome and expensive

Role & contributions

Lead designer - I was responsible for conducting user research to determine needs of climber and gyms, designing the app interface, and .

Impact

%

%

Identifying the problem

The traditional approach to managing multiple gym memberships was inefficient and costly, leading to frustration among climbers who wanted flexibility and variety in their climbing experiences. Users needed a more straightforward way to access and manage memberships across different gyms.

User interviews and research revealed significant pain points related to the complexity and cost of managing multiple gym memberships. Climbers expressed a strong need for a solution that allowed easy access to various gyms without the hassle of multiple memberships.

Outcome

The goal was to design an app that offered a unified subscription service, allowing climbers to manage memberships across multiple gyms easily. Success was measured by user adoption, satisfaction, and increased engagement with the app.

The RockPass app received positive feedback for its intuitive interface and functionality. It successfully addressed the challenges climbers faced, leading to high adoption rates and increased user satisfaction.

No items found.
Takeaways

This project reinforced the importance of understanding user needs and designing with flexibility in mind. Collaboration with stakeholders and developers was crucial in delivering a product that met both user expectations and business goals.

The experience highlighted the value of iterative design and user feedback in creating a successful app.