Users found the existing mobile email editor difficult to navigate and use, leading to low adoption as a primary tool.
Role & contributions
As the Lead UX Designer, I led the effort to rethink and redesign the mobile editor, centered on simplifying the editing hierarchy and integrating all necessary controls into a mobile-friendly format.
Impact
A proof of concept (POC) confirmed the feasibility of the redesign, with early feedback indicating that the new design could make the mobile editor a primary tool for users, improving usability and engagement.
Research
To inform the design of RockPass, I utilized surveys, interviews, usability testing, and competitive analysis. The research revealed the need for a unified membership solution and led to key design decisions such as an intuitive dashboard, gym-specific features, and a robust recommendation system. The final design enhanced user convenience, variety, and community engagement.
Design
The entire design process of RockPass was centered around understanding the needs, pain points, and goals of climbers and gym owners. Through user research interviews, and continuous user feedback, the app's design and features were tailored to address these user needs and provide an optimal user experience.
.jpg)
.jpg)
